How Solve Media is Cleaning Up the Web & Rethinking Online Advertising By Using Branded Type-In Captchas
The Crunch: Internet users are constantly typing in random words and phrases to prove they are not robots, but Solve Media, a digital advertising company, has built a better way.
DealCrunch December 08, 2016
Adiant Captchas Human Authentication Tech, Wants To Thwart Bot Traffic
Adiant officially announced Tuesday the acquisition of Solve Media's advertising CAPTCHA business unit and its TYPE-IN ad platform.
Mediapost November 10, 2015
Battle of the Bots: How CAPTCHA Could Revive Publishing
Publishers need revenue, and it typically comes from advertisers. With a new CAPTCHA system, both can scale efforts without sacrificing quality.
Relevance November 10, 2015
Shopping sites ratchet up battle against bots
Cars.com site analysts knew something was up about seven years ago when they saw traffic suddenly surge on BMW listings in Albany, N.Y.
Automotive News July 13, 2014
Mobile engagement is automakers’ best weapon to combat ad fraud
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
Mobile Marketer July 09, 2014
Google, Piper Explores Advertising’s Botnet Problem, Urges Action
Piper Jaffray's Gene Munster, who follows the shares of Google (GOOGL), among others, today reports on the attempts by the online world to deal with so-called suspicious traffic, which is skewing the true effectiveness of online advertising.
Barron's July 08, 2014
Car Brands Will Waste Over $500 Million On Fraudlent Online Ads This Year In the US Alone
Automotive brands who advertise online in the United States will waste more than $500 million this year on ads that nobody sees, according to the digital advertising company Solve Media.
Business Insider June 19, 2014
TicketMaster UK Follows US in Upgrading CAPTCHA, Bane of Ticket-Buyeres
TicketMaster's UK division (Ticketmaster.co.uk and Ticketmaster.ie) has announced that it is doing away with the all-too-familiar, all-too-annoying step in the online ticket-buying process: CAPTCHA, which stands for Completely Automated Public Turing test to tell Computers and Humans Apart.
billboard biz June 16, 2014
Zero waste marketing:Cognition and personalization is the new ad currency
For years, site traffic has been a key metric for most businesses that advertise online. Unfortunately, CMOs can no longer assume that potential customers alone are generating their site traffic.
Venture Beat June 09, 2014
Ad Fraud: Are Your Digital Dollars Going Down the Drain?
The old John Wanamaker complaint about wasting half his ad budget but not knowing which half now also applies to digital: Marketers increasingly complain about burning money on videos that no one sees, display ads that target shoppers post-purchase, and clicks made by adbots.
CMO June 09, 2014