How Solve Media is Cleaning Up the Web & Rethinking Online Advertising By Using Branded Type-In Captchas
The Crunch: Internet users are constantly typing in random words and phrases to prove they are not robots, but Solve Media, a digital advertising company, has built a better way.
DealCrunch December 08, 2016
Adiant Captchas Human Authentication Tech, Wants To Thwart Bot Traffic
Adiant officially announced Tuesday the acquisition of Solve Media's advertising CAPTCHA business unit and its TYPE-IN ad platform.
Mediapost November 10, 2015
Battle of the Bots: How CAPTCHA Could Revive Publishing
Publishers need revenue, and it typically comes from advertisers. With a new CAPTCHA system, both can scale efforts without sacrificing quality.
Relevance November 10, 2015
Shopping sites ratchet up battle against bots
Cars.com site analysts knew something was up about seven years ago when they saw traffic suddenly surge on BMW listings in Albany, N.Y.
Automotive News July 13, 2014
Mobile engagement is automakers’ best weapon to combat ad fraud
Automakers must build engagement into mobile ads to combat growing fraud, as the growth in smartphone-assisted car shopping shifts more and more advertising dollars into mobile.
Mobile Marketer July 09, 2014
Google, Piper Explores Advertising’s Botnet Problem, Urges Action
Piper Jaffray's Gene Munster, who follows the shares of Google (GOOGL), among others, today reports on the attempts by the online world to deal with so-called suspicious traffic, which is skewing the true effectiveness of online advertising.
Barron's July 08, 2014
Car Brands Will Waste Over $500 Million On Fraudlent Online Ads This Year In the US Alone
Automotive brands who advertise online in the United States will waste more than $500 million this year on ads that nobody sees, according to the digital advertising company Solve Media.
Business Insider June 19, 2014
TicketMaster UK Follows US in Upgrading CAPTCHA, Bane of Ticket-Buyeres
TicketMaster's UK division (Ticketmaster.co.uk and Ticketmaster.ie) has announced that it is doing away with the all-too-familiar, all-too-annoying step in the online ticket-buying process: CAPTCHA, which stands for Completely Automated Public Turing test to tell Computers and Humans Apart.
billboard biz June 16, 2014
Zero waste marketing:Cognition and personalization is the new ad currency
For years, site traffic has been a key metric for most businesses that advertise online. Unfortunately, CMOs can no longer assume that potential customers alone are generating their site traffic.
Venture Beat June 09, 2014
Ad Fraud: Are Your Digital Dollars Going Down the Drain?
The old John Wanamaker complaint about wasting half his ad budget but not knowing which half now also applies to digital: Marketers increasingly complain about burning money on videos that no one sees, display ads that target shoppers post-purchase, and clicks made by adbots.
CMO June 09, 2014
Microsoft mobile ad campaign boosts brand awareness 93pc
A Microsoft campaign last year that leveraged swiping and typed-in keywords highlights the need for marketers to develop more interactive campaigns to build up brand awareness and recognition.
Mobile Marketer May 07, 2014
First, let's kill all the adbots
It's not news that billions of digital advertising dollars are wasted every year. Of course, there are many contributing factors: marketer error, mismatched data, tracking mistakes and poor context come to mind. However, many advertisers don't realize that campaign effectiveness is seriously impacted by an easily-eliminated risk—bots.
The Economist May 06, 2014
Digital Security: Why Do So Many Still Say "No"?
What if, one day a year, airports sent the TSA home and let all planes fly with passengers unchecked? It would save travelers hours of time. They'd keep their shoes and belts on. Their laptops would remain inside their bags.
<re/code> April 18, 2014
Bots Can't Buy: Getting Rid of Traffic Fraud is not Impossible
In the aftermath of the IAB Annual Leadership Meeting: Marketing 2020, there is all but an industry mandate to clean up the advertising ecosystem for the benefit of all upright publishers and advertisers. Reducing bot traffic, which results in wasted ad spend, is now a priority for marketers with considerable digital budgets.
Advertising Age April 03, 2014
Ad Fraud Remains a Moving Target
Since the inception of online advertising, there has been fraud. Though the industry has made gains over the years to combat this nonhuman web traffic through the use of ad verification tools and other ad-serving auditors, findings suggest a significant portion of display ad impressions are still fraudulent.
eMarketer March 14, 2014
Mobile Bot Traffic Reportedly Grew 30% In 2013
It's no secret that mobile - and specifically Android - is becoming a major vector for malware. The result of this, according to a new report from CAPTCHA-based advertising firm Solve Media, is that suspicious traffic from mobile devices grew 30 percent in 2013 and currently accounts for about 25 percent of all U.S. mobile traffic.
TechCrunch March 05, 2014
#48 on Forbes America's Most Promising Companies List
Forbes January 28, 2014
Botnets Will Cause $11.6 Billion In Wasted Ad Spending This Year
A new study says bots threaten to waste $11.6B in ad spend in 2014.
Business Insider January 28, 2014
Major Focus For 2014: Human Audience Tech, Metrics, Click-to-Play Video
The online advertising industry endured major changes in 2013, such as new creative ad units like native ads. In the coming year, brands will focus on accountability and more demanding test and measurement performance metrics.
Mediapost December 31, 2013
Fraudulent Bot Traffic Surpasses Human Traffic In U.S., Study Says
More than 50 percent of Web activity in U.S. is suspected to be fraudulent, Solve Media report says
Dark Reading December 23, 2013
Watch Solve Media's meme-inspired holiday video
Watch the Center City online advertising company's holiday video, shot and performed by Philly talent. (Warning: there is twerking involved.)
Technical.ly Philly December 20, 2013
Bot Problem Keeps Getting Worse
More than half of U.S. traffic, per Solve Media
Adweek December 19, 2013
Users Have Brains, Not Just Eyes. Let's Measure Cognition.
We Need a Metric to Gauge Whether a Consumer Understands the Ad He Sees
Ad Age December 19, 2013
Inside the Effort to Kill a Web Fraud 'Botnet'
Working With Law Enforcement, Team Cuts Off Servers for Zombie Computers
The Wall Street Journal December 05, 2013
How 2008 sparked a golden age for young entrepreneurs
With unemployment high and institutional trust low, many young people have chosen to walk the path of entrepreneurship.
CNBC December 04, 2013
Bots Are Hot, But Publishers And Advertisers Are Cold To Combating The Situation
Impression fraud has been a major industry problem for a while, but it's only lately that buyers, sellers and vendors have sought to quantify and arrest it.
AdExchanger November 22, 2013
Four ways to improve your online display ads
Display ads are proving very effective for those who know how to use them right, according to Solve Media CEO Ari Jacoby
FierceCMO November 13, 2013
#Digitalskeptic: Malware and Bots Are Murdering Web Advertising
Fifty percent of all ads are not seen by humans. And 50% of that traffic is nothing more than bots
The Street October 17, 2013
Phony Web Traffic Tricks Digital Ads
As Online Marketing Budgets Soar, Fraudsters Skim Millions with 'Botnets'
The Wall Street Journal September 30, 2013
Suspicious bot activity set to cost global advertising industry £6 billion in 2013
Based on current levels of bot traffic, the global digital advertising industry is set to waste up to £6.04bn ($9.5bn) in 2013 advertising to bots, new research has found.
The Drum September 12, 2013
As Websites See More Zombie Traffic, The Bots Now Come From Southeast Asia
Suspicious website traffic is on the rise once again but with new hotbeds of bot activity, data from Solve Media suggests.
Forbes September 10, 2013
Macy's nails interactive ad campaign to strengthen mcommerce strategy
Macy's continues to be at the forefront of brands using mobile advertising to drive online and in-store sales, as evidenced by a recent campaign that leveraged a mobile game.
Mobile Commerce Daily September 10, 2013
Bots Infecting Nearly Half of Web Traffic, Per Report
Solve Media says that advertisers could blow close to $10 billion in 2013
AdWeek September 09, 2013
Report: Online Ads Waste $9.5B in 2013
It may not come as a surprise that online advertising firms waste billions of dollars each year, but a new report claims that - even if you were to assume that the entire practice of targeting users with online ads is an effective and lucrative one - $9.5 billion this year will be wasted advertising to bots that are guaranteed to buy nothing.
Threatpost September 09, 2013
Why Do Mobile Banner Ads Stink So Much?
As an industry, we're doing it wrong. We keep hearing that it is the year of mobile advertising (for the 8th year in a row). So why haven't we figured out that we have to add value to the user experience in order to get consumers to pay attention to mobile ads?
HubSpot August 23, 2013
Solve Media's Ari Jacoby on Increasing Digital Ad Effectiveness
The Makegood speaks with Ari Jacoby about Solve Media's mobile advertising platform.
The Makegood August 09, 2013
Tiny niche, big funders: Solve Media wins $6M
New Atlantic Ventures, First Round Capital bet on the 40-employee company's unique take on the captcha box.
Crain's New York Business July 17, 2013
MasterCard and Unilever replace Captcha words with brand messages
MasterCard and Unilever are running activity that replaces the distorted words and numbers used in 'Captcha' authentication systems with a logo and a brand message.
Marketing Magazine July 16, 2013
MasterCard and Unilever partner with Solve Media for Type-in ad platform European launch
MasterCard and Unilever have been unveiled as early partners for Solve Media's Type-in advertising, which creates opportunities for brands to engage with consumers in Captcha using display, video, pre-roll and mobile formats.
The Drum July 16, 2013
MasterCard and Unilever replace Captcha words with brand messages
MasterCard and Unilever are running activity that replaces the distorted words and numbers used in 'Captcha' authentication systems with a logo and a brand message.
Campaign July 16, 2013
MasterCard and Unilever replace Captcha words with brand messages
MasterCard and Unilever are running activity that replaces the distorted words and numbers used in 'Captcha' authentication systems with a logo and a brand message.
BrandRepublic July 16, 2013
Innovative adverts to transform CAPTCHAs
Mastercard, Channel 4 and Unilever are among the companies signing up to Solve Media's new advertising approach the across Europe
The Telegraph July 16, 2013
Philly ad tech company CAPTCHAs $6M in VC
A Center City company that enables advertisers to make their messages what people type in to email content from, or watch videos on, websites has raised $6 million in venture capital.
Philadelphia Business Journal July 08, 2013
Solve Media Lands $6M From New Atlantic, First Round, AOL And Others For Its Fast-Growing CAPTCHA Advertising Platform
Solve Media this week closed a $6 million round of series B financing, led by New Atlantic Ventures, with contributions from First Round Capital, AOL Ventures, BullPen Capital and others.
TechCrunch July 05, 2013
Solve Media Raises $6 Million to Continue to Transform CAPTCHAs Into Ads
Ad-tech startup Solve Media has raised a new round of funding as it continues to try to turn hard-to-decipher CAPTCHAs into sales opportunities for publishers and marketing opportunities for advertisers.
All Things D July 05, 2013
Solve Media Lifts Brand Awareness for Unilever
A new mobile ad unit lifted purchase intent for Wish-Bone salad dressings by 87 percent. The ad unit was used as a content gate for streaming music site Songza, providing premium ad revenue.
ClickZ July 01, 2013
Songza and Unilever Debut Solve Media TYPE-IN Ads
Songza and Unilever are among the first to use Solve Media's TYPE-IN responsive mobile ads, which get consumers to answer brand questions in exchange for access to content on tablets and smartphones.
MobileMarketing July 01, 2013
Unilever Mobile Effort Garners 87% Purchase Intent Lift
CPG utilizes captcha-based ads
AdWeek June 24, 2013
CAPTCHA Ad Startup Solve Media Says 2013 Revenue's On-Track For $13M-$16M, Should Reach 4B Engagements
TechCrunch June 07, 2013
Up To 14% Of Mobile Traffic Is Controlled By Hackers
Business Insider April 25, 2013
Solve Media moves to new office to accommodate growth
Solve Media, the Center City advertising startup, has moved offices to accomodate growth.
Technical.ly April 16, 2013
Mobile spurs ads to go 'native'
Limited space on devices means companies are wedging ads into places you've never seen them before. Solve Media and a handful of other NYC startups are at the vanguard.
Crain's New York Business March 05, 2013
comScore Collaborates with Solve Media on 'Native Insights' Research
comScore February 28, 2013
The Bots Are Taking Over
Solve Media warns that bogus traffic is on the rise, resulting in billions in waste
AdWeek February 06, 2013
Ticketmaster Ditches Impossible Captchas, Makes It Easier To Prove You Are Human - By Looking At Ads
Don't worry, Ticketmaster says the new easy-to-read codes will still keep bots from buying all your tickets.
Fast Company January 30, 2013
Ticketmaster finally getting rid of its awful CAPTCHA verification system
No. 1 ticketing service Ticketmaster is finally ditching its terrible CAPTCHA system for verification and will use new tech that will make it easier to buy tickets faster.
VentureBeat January 30, 2013
Ticketmaster Is Dumping Awful Captchas
Captcha is the worst, and Tickmaster's particular strain of the virus is especially, well, impossible. It's changing that, though, to a system that will hopefully be more friendly to actual people trying to use it.
Gizmodo January 30, 2013
Ticketmaster Ditches Dreaded CAPTCHAs on Ticket Purchases
Buying concert tickets online is about to get a whole lot less annoying.
PC Mag January 30, 2013
Good news music fans, Ticketmaster is ditching its CAPTCHA conundrums for something simpler
Ticketmaster has teamed up with New York-based Solve Media to roll out the new system, with users now facing phrases, questions or ads from Solve Media rather than the often-random mix of characters that were really difficult to guess given they had no real-world meaning.
TheNextWeb January 30, 2013
Ticketmaster dumps 'hated' Captcha verification system
Ticketmaster is now using software created by New York start-up Solve Media, a service that asks for well-known phrases, or simple multiple choice questions.
BBC News January 30, 2013
Ticketmaster Makes Online 'CAPTCHA' Puzzles Easier
Ticketmaster, often the target of fan anger when tickets to popular concerts get sold out in seconds, is removing an annoyance that can slow down the buying process: the jumble of letters that people need to decipher known as "CAPTCHA."
Associated Press January 29, 2013
Half of Agency Buyers Allocate Money for Native Ads in 2013, Solve Media Says
Native advertising is slated to grow significantly this year, with nearly 50% of agency buyers saying they'll allocate money to the customized online ad formats.
Beet.tv January 02, 2013
AD OF THE DAY: This Rube Goldberg-esque Holiday Card Took 900 Hours To Make
We were blown away by Solve Media's holiday card this year.
Business Insider December 24, 2012
To All Humans, Happy Holidays, A Rube Goldberg Machine Greeting
Laughing Squid December 22, 2012
Non-Bogus Video of the Day: Solve Media Revives Rube Goldberg
This Rube Goldberg holiday greeting video, from ad tech start-up Solve Media is both awesome and 100 percent authentic. Also, there is a cat!
All Things D December 19, 2012
Solve Media and Red Bull Do Rube Goldberg
Digiday December 19, 2012
Advertising Goes Native. $3 Billion Worth of Native.
One example of native advertising, is Solve Media's form of advertising using Captcha technology. Simply by asking for meaningful, brand message related words versus random words as in the example below drives lift in recall, engagement and purchase intent.
Kelsey Group December 14, 2012
Promoted Tweets, Sponsored Stories And Paid Discovery - What Is Native Advertising?
As social media rapidly integrates itself into seemingly every aspect of our personal and professional lives, it's become quickly apparent that traditional forms of online marketing - banner adverts, pop-ups, and so on - are nowhere near as effective within these channels.
Media Bistro December 14, 2012
This Infographic Explains What Native Advertising Is
Native advertising is hot right now, even if nobody seems to know exactly what it is. Solve Media, a digital advertising firm, has attempted to solve that problem with this infographic, which takes a stab at a standard definition: "Native advertising refers to a specific mode of monetization that aims to augment user experience by providing value through relevant content delivered in-stream."
Mashable December 14, 2012
Study says half of media buyers will try native advertising in 2013
Native advertising - like a brand's Tumblr blog or a sponsored tweet - is generating a lot of hype. A new survey says ad people are ready to take it on en masse, but some wonder if it can scale or if it's just a buzzword.
PaidContent December 13, 2012
Advertisers reach out to security experts to create a new research council
Solve Media is trying to defeat bots in the advertising industry. It created a new type of advertising that makes people prove they are humans, and now the company is bringing together some well-known names in security to form the "Security Advisory Council."
VentureBeat November 19, 2012
New Security Advisory Council Battles Bots On Behalf Of The Online Advertising Industry
A new Security Advisory Council specifically focused on online advertising has been formed with the goal of finding ways to combat bots and other security issues that plague the online advertising industry.
Security Week November 19, 2012
Solve Media Infographic: The Bot Stops Here
Technically Philly October 25, 2012
Solve These Hilarious Animal CAPTCHAs
While they are an important security tool for publishers, some have had enough of the squiggles, and have turned their CAPTCHAs into fun Internet memes as a way to entertain their audiences.
Business Insider October 01, 2012
Bot Traffic a Growing Problem for Online Advertising Market
According to Solve Media, a firm that combines advertising opportunities with CAPTCHAs, and counts Sony, UPS, McDonalds, and Macy’s among its clients, new research and market surveys show that bots are costing publishers and advertisers billions of dollars annually.
Security Week October 01, 2012
Blame bots for $1.5B in wasted ad spend this year
Solve Media says 10 percent of all online traffic is generated by bots, which hurt publishers and advertisers by generating fake ad clicks and false user accounts.
CNet October 01, 2012
Robles hopes Olympic glow will attract funds for Rio
An online campaign chastised major sponsors for ignoring needy athletes such as Robles before Solve Media, an internet advertising company, came to the rescue offering to support the weightlifter through the London Games.
Reuters August 05, 2012
Solve Media Unveils Next Generation Brand Research, Powered by Consumers
Brand Tags Lets Marketers & Agencies Cull Vast Data Repository of Deep-Rooted Consumer Beliefs About Brands in Real-Time, at Scale
Marketwire June 05, 2012
Peeking inside the mind with Brand Tags
In working with clients, this is one of the most valuable types of research to do. It is like getting a snapshot inside the mind of the consumer. It lets you see what your brand owns in the mind.
Laura Ries June 05, 2012
Solve Media Launches Brand Research Tool Disguised as a CAPTCHA
Now, the company is rolling out a tool called Brand Tags that turns Captchas into mini brand-research tools for brands.
Ad Age June 05, 2012
3 Ways to Boost Video Engagement
Original videos can be a highly engaging asset for publishers looking to grow their audience - and their ad revenues. Here's how to increase the odds of users finding and watching your video content...
eMedia Vitals April 26, 2012
25 Up-And-Coming Starup CEOs in New York
Jacoby co-founded Solve Media in late 2010 and it had a great first year...
Business Insider April 24, 2012
Solve Media Turns Video Ad Skippers Into Engaged Viewers
Today pre-roll ads are commonplace on quality online video content, but many viewers simply tune them out or skip them entirely, if given the chance...
Beet.TV April 16, 2012
Online Video Business to Marketers: Skip All Our Ads!
The IAB's new video suite introduced this week, its first update to in-stream video ad standards since 2008, now includes support for "skippable" video ads...
MediaPost April 11, 2012
Keiser on LiveInvent, Perky Jerky and Solve Media
Matt Keiser, chief executive officer of LiveIntent Inc., talks about the e-email advertising company's business model, his other companies, Perky Jerky, Solve Media Inc. and Adaptly Inc., and his approach to investing in startups...
Business Week March 14, 2012
Solve Media: Releases New Pre-Roll Advertising Insurance, Gives Viewers Choice, Makes Advertisers Happy
Using psychology to win at advertising isn't a new strategy, but Center City-based advertising startup Solve Media has devised a way to put internet users in a psychological pickle that forces them to decide between enduring an ad or typing a slogan into a CAPTCHA box...
Technically Philly March 08, 2012
Release to Keep Viewers From Skipping Pre-Roll Ads
Ever wonder if those pre-roll ads are actually being watched? Or skipped over? Many brands have and a new release from Solve Media may keep those viewers watching...
BizReport March 06, 2012
New Technology Lets Web Viewers Skip Pre-Roll Ads
Enter Solve Media with an innovative way to get on a consumer's good side, all without biting the hand that feeds it...
MediaPost March 06, 2012
Solve Media Introduce Pre-Roll 'TYPE-Ins' to Bypass Pre-Roll Ads
Solve Media say their system is an alternative to YouTube-style ad-skipping and significantly boosts awareness, recall, favourability and intent...
Video Ad News March 06, 2012
Solve Media's New Plan: Skip Video Ads By Typing A Slogan
Solve Media, a digital advertising firm, is trying to live up to its name, trotting out a new solution that aims to please both advertisers who want to get their message across as well as online video watchers who hate the ads that delay their chosen content...
The Huffington Post March 05, 2012
Solve Media Lets You Skip Web Video Ads. One String Attached ...
You want to watch Web videos. But you don't want to pay for them. You don't want to watch any ads, either...
All Things D March 05, 2012
Would You Rather Type a Brand Name to Skip a Video Ad? Solve Media Thinks So.
Those 15 second pre-roll adverts are becoming increasingly grating to my ears. I typically hit mute or close the tab until they're finished before getting on with the video...
The Next Web March 05, 2012
Solve Media Brings Brand-washing to Video Ads Users have choice to watch spot or type slogan
The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn't going to wast...
Adweek March 05, 2012
Solve Media Swaps Pre-Roll Ads For Typing A Tag Line
The idea is that people tend to skip or ignore a pre-roll ad, and by offering a type-in skip option, that creates a brand interaction with the user that the user undertakes willingly...
Adotas March 05, 2012
Online Brand Ad Performance Isn't Subjective: You Deliver Or You Don't
It should be about showing brands how an online marketing effort affects and influences consumer behavior
MediaPost March 05, 2012
Video Pre-Roll Advertising: SOLVED
Instead of watching the whole pre-roll advertisement, consumers can type in a part of the brand message -- allowing them to access the content faster...and providing real engagement for the brands
Business Insider March 05, 2012
Pre-Roll Video Advertising and Cognitive Dissonance.
Unlike other forms of online advertising that are racing towards more attributable models, pre-roll video seems to languish in a sea of sameness and passivity...
Ian Schafer March 05, 2012
Solve Media introduces CAPTCHA-like product for opting out of "Pre-roll" ads
Solve Media, the pioneer in creating a market for turning CAPTCHAs into branding opportunities for advertisers, had indicated it would be expanding the concept to other applications...
Philadelphia Tech News March 05, 2012
SolveMedia's new online-ad solution
Ari Jacoby and his team of Center City-based online-advertisers, SolveMedia, have rolled out an online ad framework for thinking people...
Philly.com March 05, 2012
Captcha Companies Cash In On Advertisers
Solve Media's captchas ask visitors to type brand slogans or product names rather than blurry gobbledygook. "Type-in ads open up marketing opportunities that publishers had never really considered before"...
Fast Company February 13, 2012
Ace Hardware Captures Brand Awareness Via CAPTCHA Ads
One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads...
MediaPost January 30, 2012
Measuring Brand Advertising on a Performance Basis
Brand advertising is not about views or clicks, and the sooner we eliminate these failed, legacy approaches as the underlying industry metric for online advertising, the better...
AdMonsters January 26, 2012
Deep Focus CEO Ian Schafer Joins Solve Media's Board Of Directors
Solve Media, a startup that replaces CAPTCHAs with type-in advertisements, has had a great start to the new year...
Business Insider January 25, 2012
Web Advertising Needs New Thinking for Brands
Online advertising has been incredibly successful, but its success has mostly come from direct-response advertising. This legacy has been the online advertising industry's greatest virtue and its Achilles heel...
Digiday January 17, 2012
Solve Media Now Works With 3,000 Publishers And It Has Closed A ~ $6 Million Series B Round
Investors from Solve Media's last round are involved again, including First Round Capital and AOL Ventures. New Atlantic Ventures and Bullpen Capital are in too...
Business Insider January 04, 2012
2012: Rise Of Metrics, End Of Click-Through Rates
Metrics and measurement will become a major tool in 2012 for advertisers looking to quantify campaigns
MediaPost January 02, 2012
New Ways to Captcha Bots
It's not your vision going bad: Those blurry words that some websites force you to retype when you log in are getting blurrier. They're known as captchas, and they're designed to stop malicious software from accessing a site...
Businessweek December 15, 2011
23 Tech Superstars Poised To Own 2012
It's a brand new form of advertising, which has increased brand awareness by 111%...
Business Insider December 07, 2011
Making Brand Advertising Measurable Along the Last Mile
From search to social media, the Web has transformed the traditional sales cycle, making it possible to move consumers more quickly and seamlessly from awareness to consideration to purchase...
MediaPost November 21, 2011
Another Startup, Another Big Round: Solve Media Raising At A $25-40 Million Valuation
Investors from Solve Media's last round are involved again, including First Round Capital and AOL Ventures...
Business Insider November 03, 2011
Solve Media's smart CAPTCHA ads improve brand recall by 67%
Solve Media focuses on delivering advertisers and publishers smarter ways to increase user engagement and user experience on the web and is best known for its genius Type-In CAPTCHA technology, which replaces obnoxious and confusing CAPTCHAs with relevant brand messaging...
The Next Web October 06, 2011
Brand Awareness up 146% Through Type-In Ads
The report analyzes 43 campaigns running between August 2010 and August 2011. The questions, which are grouped into five standard brand measures -- Awareness, Association, Recall, Favorability, and Intent...
MediaPost October 05, 2011
Solve Media, Backed by First Round Capital and AOL, Uses Online Ads to Tell People and Spambots Apart
The two-year-old startup combines ads with the verification systems users must respond to when joining websites or requesting lost passwords...
Xconomy.com October 04, 2011
How Captchas Prompt Searches On Google, Bing
Solve Media CEO and Co-founder Ari Jacoby turns boring Captcha boxes into brand awareness and revenue-generating ads...
MediaPost August 01, 2011
Solve Media Is CAPTCHA-ing 620K Type-In Ads A Day
Solve Media's unique approach is to use its "TYPE-IN" platform to replace those fuzzy words and numbers often used in puzzle-based CAPTCHA systems with a simple logo, or a brand message...
TechCrunch July 27, 2011
What Makes a Memorable Ad? Location, Location, Location
Brand advertising online too often misfires because it fails to reach people when they are receptive...
AdAge June 30, 2011
It's More Likely You Will Survive A Plane Crash Or Win The Lottery Than Click A Banner Ad
A company called Solve Media - which places ads in CAPTCHAs - has put together showing just how rare clicks on banner ads actually are...
Business Insider June 28, 2011
Captcha Ads: Awesome for Brands, Awkward for Users?
Solve Media's captcha ads have a 12-times-higher message recall and a three-times-higher purchase intent than other forms of online advertising, according to independent research from the Wharton School...
Adweek May 2011, 2011
An online ad that you can't ignore
Solve Media's TYPE-IN ads aim to provide a better solution for consumers, publishers and advertisers...
SNL Kagan May 19, 2011
3 ways to avoid creating a bubble company
For entrepreneurs looking to outlive the hype of a commoditized market, technology or offering, there are three key areas to focus on...
VentureBeat May 02, 2011
Solve Media replaces CAPTCHA with advertising
Rather than squiggly letters, Solve Media's Type-In platform allows website operators to populate their CAPTCHA programs with ads containing phrases in quotation marks...
Philly Biz Journal April 29, 2011
Toyota Takes Solve Media For a Test Drive to Measure Brand Impact
Viewers of a Toyota TYPE-IN ad during the campaign correctly chose Toyota Care as Toyota's complimentary maintenance program 55% of the time, compared to 40% of people who did not view the ad...
BrandChannel April 22, 2011
Solve Sends Toyota Messages In CAPTCHA-Like Ad Unit
Solve Media plans to launch a new feature called Insights in its flagship advertising product Type-In, an updated version of a CAPTCHA security code...
MediaPost April 18, 2011
Daily Round-up: Digital Advertising
Solve Media is unveiling a new solution this morning designed to help large media publishers increase revenue across their portfolios by monetizing CAPTCHA advertising inventory deployed through Solve Media's TYPE-IN platform...
Cynopsis April 11, 2011
Start-Up Watch COD: Solve Media helps consumers "pay" with attention instead of cash
They help pubs deploy something they call "Type-Ins" both as a replacement for Captchas on forms, and as an access method for content...
ad:Tech blog April 05, 2011
Solve Media Creates User Engagement With CAPTCHAs for Online Ads
Instead of random, distorted code, users type in brand slogans...
BIA/Kelsey April 05, 2011
CAPTCHAs capture another advertising opportunity
As advertising gets more creative, one of display advertising's innovations has been putting ads in CAPTCHAs. Publishers can monetize a part of their site that was once just a security measure...
eMediaVitals April 04, 2011
Expert Opinion: What you can't learn from clicks
A click, according to some reports, may be a simple mistake. So brands are looking elsewhere for campaign measurement and some are turning to type in solutions...
BizReport March 22, 2011
Why Gamble On Brand Advertising Effectiveness?
It should come as no surprise that brand marketers want to target attentive, receptive consumers who are capable of recalling specific brand messages at the purchase decision point. Unfortunately, this goal remains mostly a fantasy...
ADOTAS March 17, 2011
"Don't Type" And 9 Other Awkward And Hilarious CAPTCHAs
"What does your CAPTCHA say about you?"
Business Insider March 11, 2011
Today's Entrepreneur: Ari Jacoby
Entrepreneurs embrace being at the forefront of change. And, just by being there, they make a difference...
Vator News March 11, 2011
The endless 'disruption' eruption
The new generation of tech companies is out to change the world. And a sense of mission really does matter-just not for the reasons you might think...
crain's February 16, 2011
'Captcha' squiggles give way to ad pitches on security tests
Start saying goodbye to those squiggly words or random letters you sometimes have to type in on website security tests when buying event tickets or participating in online contests...
USA Today February 08, 2011
Captchas Aim to Capture Online Consumers' Attention
Solve Media introduced the idea of replacing captchas' wavy text with so-called Type-In ads featuring text that users must type to gain access...
brandchannel January 06, 2011
Solve Media Offers Video In Ads Replacing Captchas
Instead of trying to decipher and copy the string of wavy text known as a "captcha", the company's "Type-In" unit allows Web users to retype a tagline or other phrase shown within a display ad to gain access to a site or other content...
MediaPost December 23, 2010
Top 10 Digital Advertising Innovations of 2010
Everyone at one point or another has used a Captcha to prove they are human and not a bot. But who would think to turn a Captcha into an ad? Solve Media, for one...
Mashable December 23, 2010
Answers Served: Captcha Ads No Puzzle For Solve Media
Solve Media's Type-In Ads, which have numerous rich media and targeting options for advertisers, get a user to fill in a brand message for a security code...
adotas December 08, 2010
4 companies that can help you drive real engagement
Gigabytes of speeches, articles, and blog posts have pointed to the need to drive deeper engagement with consumers. It's a topic that goes right to the heart of digital media's advantages -- two way communications and the opportunity to deliver bona fide experiences...
iMediaConnection December 03, 2010
Why Paying Attention Is Getting More Expensive
There's nothing new about a company seeking new ways to get the attention of people whose attention is scarce and valuable. That's what all innovation in advertising strives for...
Datamation September 23, 2010
Turning CAPTCHAs into Ads
You know those annoying CAPTCHA security measures? What if they were ads? For a user, it'll be easier to type in words; and for advertisers, it's yet another banner...
TAXI September 22, 2010
Sponsored Spam Fighting! CAPTCHAs Emerge as Latest Tool for Online Advertisers
Each day 142 "man years" are spent solving CAPTCHAs, a test many Web sites use to help ensure responses are coming from people and not generated by a computer...
Security Week September 21, 2010
People need to pay attention to CAPTCHAs to complete all sorts of tasks on the web...so why not make the CAPTCHA an advertisement?
kottke.org September 21, 2010
New 'Captcha' web technology utilises brand slogans
Solve Media has launched a security technology similar to Captcha that asks people to type brand slogans rather than a series of random distorted characters...
Wired September 21, 2010
The New Captcha? A Brand's Slogan
Fast Company brings word that a new kind of captcha could be on the horizon. Instead of typing distorted words, you'd type a brand slogan...
The Atlantic September 21, 2010
Advertising Within CAPTCHAs
Advertising Age reports on a new service that promises to both make CAPTCHA authentication easier and focus more attention to digital ads as well...
PSFK September 21, 2010
Getting the Consumer To Solve Banner Blindness
Solve Media may have struck on a possible solution using a twist of that latter piece of advice. The company has launched its so-called TYPE-IN advertising platform, which uses CAPTCHA authentication...
Marketing VOX September 21, 2010
Solve Media, formally AdCopy, launches in Philly (not New York)
For the executive team at Solve Media, this venture is just the latest chapter in a long partnership...
Technically Philly September 21, 2010
An Online Ad That's Tough to Ignore
Just when you thought companies had run out of places to put ads online, a start-up called Solve Media is bringing them somewhere new — the boxes of letters you sometimes have to type to get access to sites...
The Wall Street Journal September 20, 2010
Say Hello to CAPTCHAs as Advertising
What if, instead of typing a non sequitur, you typed "Just do it," the Nike slogan? That's where Solve Media comes in to play...
Advertising Age September 20, 2010
Goodbye (Crummy) CAPTCHAs. Hello Ad Dollars?
Hate dealing with captchas-the squiggly, indecipherable text strings Web sites often force you to read and regurgitate for security reasons? Join the club. And pay attention to what Solve Media is trying to do...
AllthingsD September 20, 2010
Prove You're Human. Type Our Slogan
By swapping illegible text with an advertisement, Solve has created a system that is beneficial to both users and marketers. Instead of typing in a random assortment of letters and numbers, we soon could be entering a company slogan or a brand tagline...
FastCompany September 20, 2010
With Interest From AOL And Hearst, Solve Media Offers 'CAPTCHA' Ad Units
A number of major publishers have signed on for trials previously and say they will stick with the Type-In ad unit...
paidContent September 20, 2010
The latest ad frontier: Solve Media lets you advertise on authentication tests
Advertisers are always looking for new ways to get attention, and startup Solve Media has come up with a clever way to bring eyeballs to ads: It's placing ads on captchas - those authentication tests you take to verify you're not a computer...
VentureBeat September 20, 2010
Prove you're human - view an ad
What's more annoying and contextually irrelevant than the text in a captcha - those squiggly, gibberishy words and phrases you have to type to authenticate an online log-in? A start-up, Solve Media, thinks it's found a solution: replace gobbeldygook captcha text with an ad...
eConsultancy September 20, 2010
Startup Transforms Annoying Captchas Into Ad Opportunity
With a new ad platform unveiled today, start-up Solve Media aims to address a common consumer headache while providing a new revenue source for publishers...
ClickZ September 20, 2010
Captchas poised to become advertising copy, not just gibberish
For anyone who thinks advertising is dehumanizing, take note: Captchas, those annoying security measures on Web sites that make you prove you're a human and not a spammer, are being turned into ads by Solve Media, a New York startup...
Brandfreak September 20, 2010
Startup Replaces CAPTCHAs with Ads
Solve Media revealed its new TYPE-IN ad platform on Monday, which replaces CAPTCHAs with image ads containing slogans and phrases. If a user needs to prove they're human, they type the slogan into the box...
Mediabistro September 20, 2010
Are You Human? This Advertisement Will Decide
NY based Solve Media thinks it has a better solution. Since big brands have a hard time getting users to engage with online banner ads, Solve plans to replace the random words in each CAPTCHA with a targeted ad instead...
The New York Observer September 20, 2010
Solve Media's CAPTCHA replacement might have ads, but they're still an improvement
Enter Solve Media, who think they've got a solution which is not only superior, but profitable. Instead of letter soup, Solve wants websites to display their ad-powered codes...
Download Squad September 20, 2010
Can Solve Media turn Captcha into an advertising platform?
We've all been told the simple fact about studying: if you write something down, you're more likely to remember it. Having that "likely to remember" factor is something that businesses strive for in all of their marketing, but few actually reach the goal...
The Next Web September 20, 2010
Solving for Banner Blindness. Solve Media.
I think we've all come to accept that "banner blindness" is a real phenomenon. Sometimes you see solutions and immediately know they just make sense. Solve Media is that...
Both Sides of the Table September 20, 2010
Solve Media Transforms CAPTCHAs into Ad Dollars
Solve Media is banking on with the release of a secure platform that allows advertisers to layer messages as coded CAPTCHAs that readers must pass through to access particular pages
Kelsey Group September 20, 2010
Solve Media: Advertising that Makes Sense
It was simple: Take something we hate about the web-annoying captchas-and replace it with something that is easier for the user and provides an advertiser with a great opportunity for engagement
This is going to be BIG! September 20, 2010
Brand tag website reveals least popular firms
The London 2012 Olympics are "ugly" and a "mess", British Airways is "expensive" and "snooty", while Facebook is "annoying" and a "waste of time".
Telegraph May 29, 2008
Web Site Reveals What Brands Mean to Us
The idea behind Brand Tags, a new Web site by Noah Brier, is simple. Brand Tags opens with a company's logo and a small place for you to type the first thought that pops into your head.
NPR May 27, 2008
Noah has set up a little psychological experiment called Brand Tags that's been gaining steam across the Interwebs. He flashes a corporate logo, you shout out a word. Those choice phrases show up in a tag cloud that yields some interesting results.
Josh Spear May 22, 2008
The Fluid Dynamics of Branding
The source of this wonderful knowledge about what a brand is comes from an amazing experiment, set up by an apparently brilliant young man named Noah Brier. Noah has built a simple site called Brand Tags. Visit Brand Tags and you'll be presented with a logo and a text box. Type in the first word that comes to your mind. You've just tagged the brand.
ClickZ May 20, 2008
Brand Tags' clouds cut through marketing hype
CEOs and marketing types talk about improving or maintaining "brand values" all the time. But what do we really think of the companies that deliver us our modern existence? The site Brand Tags is attempting to find out.
CNet Australia May 20, 2008
The Seven Most Awesomest 'Idol' Moments This Season
New-media and marketing strategist Noah Brier's genius new site Brand Tags asks visitors to play a game of word association to sum up their impressions of major brands in one word or phrase -- and then the site graphically displays the cumulative wisdom of crowds on a results page that puts the most common responses in giant type and lesser responses in proportionately diminishing point sizes.
Advertising Age May 19, 2008
We say BMW, you say...
So here we have the kind of real-time social engagement that the Internet originally promised us. A site called Brandtag allows you to enter a 1-word attribute for a brand -- like "quattro" for Audi -- and then creates a page with the popularity of any brand identifier denoted by its size on the page relative to every other tag used, i.e. a tag cloud.
Autoblog May 19, 2008
Brand Tags: What Pops Into Your Mind When You See This Logo?
Noah Brier's latest project, Brand Tags, shows you a logo and asks you to write the first thing that popped into your head. The result is a brand perception, displayed in the style of a "tag cloud" we often see in blogs.
Neatorama May 19, 2008
Attack the Brands
Naked Communications' Noah Brier has created a fun game all about the power of a the brand. Called Brand Tags, the system provides you with a logo for a brand and then asks you to fill in the first one or two words which come to mind.
AgencySpy May 19, 2008
What's The First Thing That Pops Into Your Head When You Think Of Dell? Or Sprint?
Companies spend a lot of money on marketing, but ultimately, a brand is what people think it is. Meet Brandtags.net: a site where you can tag brands with one word or phrase that best represents how you feel when you see their logo.
Consumerist May 15, 2008
What Do People Think About Your Brand? Here's a New Way to Find Out
What's the one word most people think of immediately when they see the logo for American Airlines? What about Exxon? Or McDonald's? Noah Brier knows - or at least he knows the responses of thousands of people who have answered those questions over the past few days. Mr. Brier is the creator of a new Web site that shows visitors the logos of big companies and asks them to type in the first word or phrase that popped into their head upon seeing the logo.
The Wall Street Journal May 13, 2008
What's interesting is that while so many advertising agencies and brand managers try to connect with consumers on an emotional level, consumers seem to still judge their products on rational, product feature criteria - or so they like to think so.
PSFK May 13, 2008
getting insight from web research- the next generation
What I like here is that the tool employs some good thinking. It feels more like play, than research. It doesn't take a lot of time and who doesn't want to be rewarded after they've contributed by seeing everyone's results.
Influx Insights May 13, 2008
It's a simple game where you pick one-word associations to go with major brands. The result pages are actually pretty inane, but the magical way each and every one of these brands compels you to think is fascinating.
Seth's Blog May 12, 2008
BrandTags - Half Hot Or Not, Half Poetry - About Brands
The idea is that visitors are shown a logo, we respond with a word or very short phrase that we associate with the corresponding brand and then we're given the option to view all the "tags" given a brand in a big tag cloud. It's a simple but elegant and interesting experiment.
ReadWriteWeb May 12, 2008
least awful use of tag clouds ever
Brand Tags Tag a brand/logo and see what others have tagged it. Because "whatever it is they say a brand is, is what it is", depending on what your meaning of is is, I guess. Or play the reverse tag game and identify brands by their tags.
MetaFilter May 11, 2008
Brand Tags tell marketers the hard truth
That said, I'm on board with a new project by Naked's Noah Brier. His site, Brand Tags, creates a tag cloud for brands based on a quiz of the first thing that pops into a visitor's mind. Just visit the site, give a few one-word thoughts, or click here to go straight to browsing the answers. The early results are telling.
AdFreak May 09, 2008
Brand Tags asks people what they think of in association with particular brands and then the results are displayed as tag clouds. For instance, Playboy, Nike, Apple, and MTV.
kottke.org May 08, 2008