Use The Science Of Learning To Drive Success
Learning through repetition has been used for centuries to help students ace their exams. It's why we make to-do lists and write best-man speeches down. The tactile act of physically capturing thoughts means you're 12x more likely to recall the information at a later date.
Solve Media partnered with research companies comScore and AnalyticsDNA to measure the aggregate effectiveness of the TYPE-IN over 43 campaigns. By comparison, the TYPE-IN ad format performed overwhelmingly better.
When the Wharton School applied this learning technique to digital brand advertising in a study of 234 users they found that TYPE-IN ads increased brand recall 111% and message recall by a factor of 12. Read our white paper and you'll understand why adding TYPE-IN advertising to your digital media plan will lift your key numbers dramatically.
Case Study: Microsoft's Nokia Lumia
Microsoft and Solve Media showcase innovative brand with gestural TYPE-IN technology
Case Study: IHG
Intercontinental Hotels Group hits a hole-in-one with Pre-Roll
Case Study: The CW
Solve Media drives awareness and tune-in for OMD client The CW and its "America's Next Top Model"
Case Study: Egreetings
9 out of 10 users preferred Solve Media CAPTCHA TYPE-INs to leading CAPTCHA providers
Case Study: Walgreens
Walgreens writes a prescription for smart research with Brand Tags