Executive Team
Ari Jacoby
Ari Jacoby is CEO and Co-Founder of Solve Media. Previously, Ari
co-founded VoiceStar, which was acquired in Sept 2007 by Marchex
(Nasdaq: MCHX). Previously he served as a senior consultant in the
Business-to-Business division at Google. Before joining Google, Ari
served as Director of Business Development for Reed Business
Information-US, a division of Reed-Elsevier. Previously, Ari was the
founder and CEO of Newsletters.com, where he led efforts in content
aggregation, syndication, and affinity channel sales leading up to an
acquisition by MarketResearch.com in 2000. Ari is a graduate of
Georgetown University with a BA in Government.
Todd Lieberman
Todd Lieberman is President and Co-Founder of Solve Media. Previously
he was CEO of VoiceStar, acquired in Sept 2007 by Marchex (Nasdaq:
MCHX). Prior to VoiceStar, Lieberman was the CTO and founder of
Apartment Solutions, a residential real estate SaaS CRM and
lead-generation service with over four million apartments under
contract. Prior leadership roles include Senior Software Engineer at
Strategic Management Group (SMG) where he was the developer of an
online distance learning server. Todd holds a degree in
Interdisciplinary Studies: Communication, Legal Institutions,
Economics, and Government from American University.
Stu Libby
Stu Libby is Chief Revenue Officer and Co-Founder of Solve Media. He
previously worked at Google (Nasdaq: GOOG) as one of DoubleClick's top
sales executives responsible for advertising agency new business
development efforts in North & South America. He joined DoubleClick
from Root Markets, an open marketplace for buying and selling consumer
leads. Root Markets acquired LeadFilter where he was a principal. Stu
previously served as CEO and Co-Founder of Campus Solutions, the
leading online publisher of coupons for college students at its time.
He graduated from Quinnipiac University with a BS in Marketing.
Jeffrey Weisberg
Jeffrey Weisberg is the Chief Technology Officer of Solve Media.
Previously, he served as CTO of Voicestar, (Nasdaq: MCHX), where he led
development efforts and managed the engineering team. Prior to
Voicestar, he founded OpNet, one of the first ISPs in the Philadelphia
region, and served as the Chief Technology Officer at Internet Service
Provider NetReach. At NetReach Jeff oversaw all engineering,
architecture, and security of TCP/IP network and UNIX servers. Jeff is
an expert in internet applications, scaling, and network technologies,
with specific expertise in network security. He holds a BS in
Engineering and Applied Science as well as an MS in Electrical
Engineering from the University of Rochester.
John Cappiello
John Cappiello is VP of Product at Solve Media, Previously, John
was Director of Product Engineering at VoiceStar, acquired in Sept 2007
by Marchex (Nasdaq: MCHX). Prior to VoiceStar, he was in research and
development at IC Group (PoBox.com, ListBox.com), where he helped direct
the evolution of core products. Underscoring his experience in
optimizing products for market, John was CTO, VP at DOTmed.com, where
he took a rough implementation and rebuilt it into complete and
polished product. He then rounded out the product offering with
complementary sets of features that drove repeat business and built
brand loyalty. John attended the University of Maryland, College Park
and Deerfield Academy.
Kyle Waxman
Kyle Waxman is Vice President, National Advertising Sales at Solve
Media. Kyle joins Solve with 18 years of senior leadership experience
in online advertising sales. He has held Strategic VP, National Sales
positions within two organizations acquired by The Walt Disney Company
(NYSE: DIS): Babble Media and Kaboose, Inc. In both cases Kyle built
and managed world class advertising sales teams, delivered aggressive
year over year revenue growth, and was an active participant/consultant
in integrating new sales platforms into Disney's online portfolio.
Prior to this, Kyle founded two online companies, including
CampSearch.com which was acquired by Kaboose in 2004.
Executive Team
Board of Directors
Chris Fralic
Chris Fralic is a Partner at First Round Capital. Previously, he served
as VP of Business Development at del.icio.us which was acquired by
Yahoo! in December 2005, where he focused on distribution partnerships
to integrate del.icio.us across a broad set of browsers, tools and
publishing partners. Chris has over 25 years of technology industry
experience, including significant Internet sales and business
development roles since 1996. Fralic currently serves on the Board of
Governors for the Leader to Leader Institute (formerly the Peter F.
Drucker Foundation for Nonprofit Management), and has taught
graduate-level classes at Temple, Drexel, Rutgers and Eastern
University. Chris is an advisor at First Growth Venture Network, a
member of the Philly.com Digital Advisory Board, and has attended and
been involved with the TED Conference since 1994 and helped launch
TEDTalks, which have been viewed over 100 million times. Chris earned
his BS in Finance from Villanova University, and his MBA from St.
Joseph's University in Philadelphia.
Scott Johnson
Scott is a seasoned high tech entrepreneur and venture investor.
Notable past investments include EnerNOC (Nasdaq ENOC) and Massive
(acquired by Microsoft). He currently holds a seat on the Board of
Directors of Pontiflex, Solve Media, Image Space Media and Fashion
Playtes. Prior to co-founding NAV and its predecessor, DFJ New England,
Scott was the East Coast partner of the Cambridge Technology Capital
Fund. There he oversaw investments in E.piphany, Silknet, Digital
Think, and WebLogic. Before that, he co-founded InterSense, Inc., a 3D
visualization technology company. Scott began his career as a software
engineer and early employee of Cambridge Technology Partners, a global
systems integration and consulting company. He holds a BS in
Operations Research from Cornell University and a MBA from MIT's Sloan
School of Management.
Ian Schafer
Ian Schafer, CEO and Founder of Deep Focus (a part of Engine USA), is
one of advertising's most influential voices in interactive marketing
and social media. Prior to founding Deep Focus in 2002, Ian was Vice
President of the New Media division of Miramax Films. Deep Focus is an
award-winning engagement and innovation agency boasting a client roster
that includes brands such as AMC, Microsoft, Capital One, WellPoint,
The National Association of Realtors, Samsung, and MoMA. Under Ian's
guidance, Deep Focus has been lauded for its expertise and excellence
at using digital media, technology, creative, and communications
strategies to create engaging, value-driven experiences that get people
talking. The Emmy®-nominated firm has been responsible for many
memorable, award-winning efforts over the years including 2009's
MadMenYourself.com, and has been the recipient of numerous
distinctions, including several Webby Awards and a Cannes Gold Lion.
Paul Martino
Paul is a serial entrepreneur and Managing Director of Bullpen Capital.
Prior to Bullpen, Paul was the CEO and founder of Aggregate Knowledge.
In 1997, Paul founded Ahpah Software, a computer security firm that was
the result of his work as a Ph.D. student at Princeton University.
Paul's tools for reverse engineering and obfuscation were first used by
the premier security lab, the Princeton Secure Internet Programming Lab
(SIP). In 1999, Ahpah Software was acquired by InterTrust
Technologies. In 2003, Paul formed Tribe Network, one of the first
social networks, with Mark Pincus, Chris Law, and Valerie Syme. At
Tribe, Paul invented several core patents related to social networking.
Tribe's assets were acquired by Cisco and are the cornerstone of
Cisco's Entertainment Operating System (EOS). In 2005, Paul and Chris
Law founded Aggregate Knowledge, a campaign and audience analytics firm
focused on the advertising industry. Paul has personally invested in
the first rounds of Zynga, PayNearMe, and TubeMogul and holds a BS in
Mathematics from Lehigh University and a Masters in Computer Science
from Princeton University.
Ari Jacoby
Ari Jacoby is CEO and Co-Founder of Solve Media. Previously, Ari
co-founded VoiceStar, which was acquired in Sept 2007 by Marchex
(Nasdaq: MCHX). Previously he served as a senior consultant in the
Business-to-Business division at Google. Before joining Google, Ari
served as Director of Business Development for Reed Business
Information-US, a division of Reed-Elsevier. Previously, Ari was the
founder and CEO of Newsletters.com, where he led efforts in content
aggregation, syndication, and affinity channel sales leading up to an
acquisition by MarketResearch.com in 2000. Ari is a graduate of
Georgetown University with a BA in Government.
Todd Lieberman
Todd Lieberman is President and Co-Founder of Solve Media. Previously
he was CEO of VoiceStar, acquired in Sept 2007 by Marchex (Nasdaq:
MCHX). Prior to VoiceStar, Lieberman was the CTO and founder of
Apartment Solutions, a residential real estate SaaS CRM and
lead-generation service with over four million apartments under
contract. Prior leadership roles include Senior Software Engineer at
Strategic Management Group (SMG) where he was the developer of an
online distance learning server. Todd holds a degree in
Interdisciplinary Studies: Communication, Legal Institutions,
Economics, and Government from American University.
Board of Directors
Security Council
Bruce Schneier
Bruce Schneier is an internationally renowned security technologist,
cryptographer, author, and founder of BT Managed Security Solutions.
Described by the Economist as a "security guru," Schneier has testified
before the US Congress and is the author of a dozen books including the
bestseller Applied Cryptography. Bruce Schneier is a prominent
international speaker who has presented at TED, RSA, DEF CON, and
Hacktivity among many other events.
Chris Wysopal
Chris Wysopal is a Blackhat Review Board member and CTO of Veracode. He
has been named one of the 100 most influential people in IT and an
InfoWorld CTO 25. He has been lead security research for @stake and
director of development at Symantec and helped to produce the
Organization for Internet Safety. Wysopal is co-author of the award
winning password auditing and recovery application L0phtCrack currently
used by over 6,000 organizations worldwide.
Kevin Mitnick
Kevin Mitnick is the NY Times Bestselling Author of Ghost in the
Wires, and frequently cited as the world's most famous hacker. He
is well known for using social engineering tactics and hacking into Pac
Bell Cellular to do traffic analysis on FBI agents who were
investigating him. He has testified before the US Senate Committee on
Governmental Affairs, and has successfully hacked into organizations
including Motorola, Nokia, Sun Microsystems, and Fujitsu Siemens. He is
currently CEO of Mitnick Security Consulting LLC.
Adam J. O'Donnnell
Dr. Adam J. O'Donnell is the Chief Architect in the Cloud Technology
Group at Sourcefire, and the author of numerous academic papers
regarding malware and network security. He has been cited in
publications including IEEE Security & Privacy, CNET, & The New
York Times.
Elad Yoran
Elad Yoran is the Chairman and CEO of Vaultive, Inc, and
founder or executive director of security companies MediaSentry,
Riptech, and Sentrigo which were acquired by SafeNet, McAfee and
Symantec respectively. Yoran has been awarded Entrepreneur of the Year
by Ernst & Young. He is a member of the FBI Information Technology
Advisory Council, and is a regular speaker on innovation as well as IT
security technology and market trends.
Justin Somaini
Justin Somaini is the Chief Trust Officer at Box.
Prior to this, he most recently was the
CISO at Yahoo!, where he was responsible for all aspects of
Yahoo!'s information security strategy. With more than 18 years
of information security experience, Somaini is seen as a leader
in the industry who promotes an evolution of the security and
risk management models. Through his public speaking and
industry involvement he has given extensive talks and
interviews on the threat landscape, public policy, security
management and risk management. Prior to joining Yahoo!,
Somaini was the CISO at Symantec. He has also held security
leadership roles at VeriSign, Charles Schwab and
PricewaterhouseCoopers LLP.
Security Council

US
